November 19, 2012 (Los Angeles, California) - 7 For All Mankind is bringing its California lifestyle home with the opening of a new, branded store at the Somerset Mall in Detroit, Michigan.  This will be the 45th retail location for 7 For All Mankind in the USA and Canada (32 full price stores and 13 outlets) & the 1st in Detroit.

The new store will open on November 16^th at the Somerset Collection in Detroit, Michigan.  Located on the south side of the center, the 886 square foot 7 For All Mankind store caters to the area’s stylish clientele by giving them a true luxury shopping experience. 

The new store offers shoppers the entire 7 For All Mankind collection for men and women; including denim, sportswear, footwear and eyewear.  7 For All Mankind will continue to offer its clientele premium shopping services such as on-site tailoring and personal shopping. 

The Somerset store will feature design characteristics similar to other 7 For All Mankind retail locations but it will also uphold characteristics specific to the region it is in. This store design concept focuses on clean architectural lines and industrial elements.  Beautiful found objects will be used as accents to the light-filled space. To celebrate the opening, 7 For All Mankind will host a series of events. The first will be an intimate VIP shopping event on Wednesday, November 28, 2012 with hosts Anthony and JJ Curis in order to benefit the Heidelberg Project. On Saturday, December 1, 2012, Shannon Murphy of Mojo in the Morning and DJ David B will be hosting a consumer shopping event from 2 p.m. – 5 p.m. and is open to the public.

"We’re excited to bring our quality product to Detroit. The Michigan market is very important to us and this is a great opportunity to reach them. The store will give us a greater opportunity to showcase our innovative, high-fashion products and latest fits in an intimate, beautiful space.” said Barry Miguel, President of 7 For All Mankind.

7 For All Mankind at Somerset Mall will be located at 2800 W Big Beaver Rd, Space U-219 in Troy, Michigan.  

About Seven for All Mankind, a division of VF Contemporary Brands, Inc.

7 For All Mankind®, a division of VF Contemporary Brands, Inc., is the world’s premiere brand of denim-lifestyle products.  Founded in 2000, the Los Angeles based premium denim brand quickly earned critical acclaim due to its innovations in fit, fabric and finish. The 7 For All Mankind® brand offers denim, sportswear and accessories collections for men, women and kids.  Products are sold in freestanding 7 For All Mankind® stores, on-line at www.7ForAllMankind.com, and in luxury department and specialty stores in over 80 countries worldwide.  VF Contemporary Brands, Inc, is a wholly-owned subsidiary of VF Corporation.  For more information about VF, please visit their website: www.vfc.com.  For more information about the 7 For All Mankind® brand, please visit: www.7ForAllMankind.com.