Bagger Dave’s Legendary Burger Tavern selected Simons Michelson Zieve (SMZ) as their marketing communication agency for external and in-restaurant promotions, as well as social media, local listings and mobile marketing.

"SMZ’s creative style, industry experience and passion for driving retail store traffic made them an excellent fit," says Rebecca Raver, marketing vice president for the Southfield-based restaurant group.

"We’re excited to build a relationship with SMZ that helps us engage with consumers and continues Bagger Dave’s positive momentum."

The publicly traded parent company, Diversified Restaurant Holdings, Inc., has 11 corporate-owned Bagger Dave's locations in Michigan (including Bloomfield Hills) and adds one in downtown Detroit early next year. It opened an Indianapolis location Dec. 9 and has a franchised site in Missouri. 

The Troy agency's president, Jamie Michelson, comments: "Bagger Dave's has brought their own unique approach to the better-burger concept in the form of a family-friendly neighborhood tavern. We are thrilled to get on board the train as the Midwest discovers and loves the Bagger Dave’s experience."

His firm, in its 83^rd year, also handles advertising for the Michigan Lottery, Detroit Tigers, Taubman Centers, Detroit Red Wings, Credit Union Link, SVS Vision and Michigan Dental Association.