Troy YouTube Video of the Week: Troy Library 'Adventures In Reverse Psychology'
Each week, Troy Patch will feature a video from YouTube about Troy.
There are always interesting things happening in Troy, and many of those things end up as videos posted on YouTube. Each week, Troy Patch will highlight one of these videos.
This week's pick features a video about the Troy Public Library millage request, which passed last August. The video description on YouTube reads:
The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. Even though the necessary revenues could be raised through a miniscule tax increase, powerful anti-tax groups in the area were organized against it. A vote was scheduled amongst the city's residents, to shut the library or accept the tax increase, and Leo Burnett Detroit decided to support the library by creating a reverse psychology campaign. Yard signs began appearing that read: "Vote to Close Troy Library on August 2nd - Book Burning Party on August 5th." No one wants to be a part of a town that burns books, and the outraged citizens of Troy pushed back against the "idiotic book burners" and ultimately supported the tax increase, thus ensuring the library's survival.
Do you know of a YouTube video that highlights Troy? Send the link to jen.anesi@patch.com and it could be featured next week.
John David
3:45 pm on Wednesday, July 25, 2012
The Leo Burnett book burning campaign also won a 2012 Cannes Lion media award. Shows how far negative views of Troy have traveled, with nothing to counter them or show any positive side of Troy. Nothing good has come of the reactionary right wingers and Tea Partiers in Troy and their tactics and policies.
Randy Jasky
1:15 pm on Thursday, July 26, 2012
This only goes to show that negativity WORKS for campaigns...even if it is completely inaccurate. The funds to keep the library open...all 7 days of the week...have been in the general fund for a long time now. Our citizens just voted themselves an unnecessary tax increase, freeing the general fund to pad the accounts of overly-generous and unrealistic retirement funds of city workers.
Idiocracy, here we come!
Sharon
12:01 am on Friday, July 27, 2012
Randy - then recall Janice Daniels who said a couple weeks ago that they CAN'T fund a 7-day-a-week library because the money ISN'T IN THE BUDGET. Why doesn't she make up her mind? Befroe taking office she said it was. And if the money is there, why doesn't she save the day and find it? Because it is not there, that's why.
Sassafrassy
11:48 pm on Thursday, July 26, 2012
Randy, the library millage is a dedicated millage. It can only be used for the library -- not for retirement funds, or anything else for that matter.
Also, if there were funds available for a 7-day library, it is curious that the mayor never brought that up during during the Budget Sessions in April/May. She put forth no ideas and no proposals about that at all.