Expressions Music Academy to Open in Troy in 2014

Expressions Music Academy Owner and Director Jessica Schatz plans to open a second location in Troy in 2014.

She recently submitted information about the business through the Small Business Spotlight.

Here are her answers.

What does your business offer? 

Expressions exists to offer exceptionally high-quality music education to students of all ages, levels, and interests. We are unique to other music schools in that we are able to employ and retain impressively-credentialed, experienced, and passionate instructors because we create an inspiring and education-focused environment in which they enjoy teaching. Our instructors offer weekly private lessons in piano, violin, cello, voice, guitar, percussion, woodwinds, and brass. The private lesson program is supported with a variety of motivational enhancements including recitals, level-based achievement programs, competitions and festivals, monthly studio classes, an interactive iPad lab, and more. We also offer an early childhood music and movement program for ages birth to 5 called Music Together and a variety of different choral classes accommodating ages 5-adult. All of our private lessons and classes take place in our beautiful, comfortable, and spacious facilities in Novi and Troy.

What's your most popular product or service? 

Private piano lessons are by far our most highly-requested service. Out of our near 500 students, about half are studying piano.

What's a fact about your business that most customers probably don't know?

Most people probably don’t know that Expressions actually teaches quite a few adult beginning students! Many adults are self-conscious about starting music lessons, especially if they have never done so before, but it is never too late to start learning an instrument, and at Expressions, you certainly would not be alone in that journey.

When was the business founded?

Expressions was first founded in Novi in September 2010 and is now opening its second location in Troy in January 2014.

How did your business come to be? 

Opening a music school has been my dream since I started teaching piano lessons as a teenager. After graduating college with a piano performance degree in 2009, I started my own small piano studio in Novi out of my dad’s home. The studio quickly grew to over 40 students in about 9 months and I began to realize that my dream of starting a full-scale music school could possibly become a reality. I began to eat, sleep, and breathe this new realization and spent every spare moment researching, crunching numbers, and writing business plans. With the help of several key players, I leased and transformed an office space into a beautiful facility, hired a handful of instructors, distributed 20,000 fliers, launched a website, and told all my students we were moving!

Why did you choose the area you did?

Opening my first Expressions location in Novi was an obvious choice for me because I assumed that the rapid growth of my private home piano studio was partially a result of the rich education-focused and family community of Novi. In determining where to open our second location, I chose Troy because it is very similar to Novi in many ways including demographic, household size and income, and a high priority on education.

Contact information:

Web: http://www.expressionsmusicacademy.com/about/music-lessons-in-troy-mi/

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